IKEA_Basic_Louise-Overgaard_05.jpg

IKEA – New Better Basics

Art Direction, Book design, Editorial design, Graphic design, Styling

Commissioned by: Item Design Studio
Client: IKEA of Sweden

Art direction and styling of images and design of a strategic handbook for designers at IKEA of Sweden.
Made in close collaboration with IKEA of Sweden, Jörgen Ringstrand and Tinka Luiga.
NOTE: we only show excerpts from the book.

IKEA_Basic_Louise-Overgaard_06.jpg
IKEA_Basic_Louise-Overgaard_05.jpg
Ikea_NewBetterBasics2016_1346.jpg
IKEA_Basic_Louise-Overgaard_07.jpg
Ikea_NewBetterBasics2016_0818.jpg
Ikea_NewBetterBasics2016_1262.jpg
IKEA_Basic_Louise-Overgaard_08.jpg
Ikea_NewBetterBasics2016_0741.jpg
Ikea_NewBetterBasics2016_1126.jpg