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True Gum

Art direction, Illustration, Packaging design

Client: True Gum
Design: Studio Lou
Illustration: Studio Lou

True Gum is the first all natural, 100% biodegradable and plasticfree chewing gum in Denmark.

The people behind True Gum asked Studio Lou to come up with a new packaging design to help the brand spread the word of their environmentaly concious chewing gum and great taste. 

The task was to help them to emphasize the 100% natural ingredients and great flavour of the gum and establish the brand through a tweek of the existing logo, a complete redesign of the packaging and clearer communication on the little boxes. 

Studio Lou designed a packaging with an illustration of the main ingredient and flavour as the center piece and made the rest very simple.

True Gum

True Gum

The True Gum natural chewing gum studio lou graphic design

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