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True Gum

Art direction, Graphic design, Illustration, Packaging design

Client: True Gum
Design: Studio Lou
Illustration: Studio Lou

True Gum is the first all natural, 100% biodegradable and plasticfree chewing gum in Denmark.

The people behind True Gum asked Studio Lou to come up with a new packaging design to help the brand spread the word of their environmentaly concious chewing gum and great taste. 

The task was to help them to emphasize the 100% natural ingredients and great flavour of the gum and establish the brand through a tweek of the existing logo, a complete redesign of the packaging and clearer communication on the little boxes. 

Studio Lou designed a packaging with an illustration of the main ingredient and flavour as the center piece and made the rest very simple.

True Gum is a finalist in the run for a Danish Design Award 2019

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True Gum

True Gum

The True Gum natural chewing gum studio lou graphic design

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