Art direction, Graphic design, Illustration, Packaging design
Client: True Gum Design: Studio Lou Illustration: Studio Lou
True Gum is the first all natural, 100% biodegradable and plasticfree chewing gum in Denmark.
The people behind True Gum asked Studio Lou to come up with a new packaging design to help the brand spread the word of their environmentaly concious chewing gum and great taste.
The task was to help them to emphasize the 100% natural ingredients and great flavour of the gum and establish the brand through a tweek of the existing logo, a complete redesign of the packaging and clearer communication on the little boxes.
Studio Lou designed a packaging with an illustration of the main ingredient and flavour as the center piece and made the rest very simple.
True Gum is a finalist in the run for a Danish Design Award 2019
The True Gum natural chewing gum studio lou graphic design